Planning and organising events – such as weddings or parties.Collecting ideas for hobbies or interests – such as DIY projects, home decor and gardening.Here are some of the most popular ways users employ Pinterest: One of the great things about Pinterest is that you can use it for a wide range of purposes. This allows you to drive traffic directly to your most important pages – including the ones that best sell your services. Your pin can link to a specific service page, product page, blog post, or even your homepage. Pinterest also allows you to link your images back to your website, making it an effective way to drive traffic back to your site. For Aussie trade businesses, this is a great opportunity to showcase your household products and services attractively. This means that users are far more likely to engage with content that is curated in an aesthetically pleasing way. Pinterest is different to other social media platforms because it’s a visual medium. Pinboards are collections of these pins, and you can follow other users’ boards to get a glimpse into their interests. If you’re not already familiar with Pinterest, it’s a social media platform where users can post and share images, referred to as pins, of anything they like. And, of course, make sure you optimise your website for Pinterest marketing!įor more tips and tricks on using Pinterest for tradie lead generation, keep reading! What is Pinterest? When using Pinterest for a small trade business, it’s important to find the right content to pin, mix up your pins regularly, and use relevant keywords to help people find you. The most important thing about posting on Pinterest is finding the right content for the board no one wants to see endless pins promoting the same product or service over and over – this not only gets boring quickly but also makes your followers less likely to engage with your pins. You can display your products and services on this platform in an aesthetic way, making it ideal for trade businesses. Pinterest is a visual bookmarking website where users can post images of anything they like, plus follow other user’s pins and boards. Want to learn whether Pinterest could help your tradie business succeed? This is the guide you need! However, many Aussie businesses are missing out on the benefits of Pinterest marketing. Pinterest can be a powerful marketing tool for small trade and service businesses if used correctly.
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